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Boomerang (TV channel) : ウィキペディア英語版
Boomerang (TV channel)

Boomerang is an American digital cable and satellite television channel that is owned by the Turner Broadcasting System subsidiary of Time Warner. Originating as a spinoff of Cartoon Network (which originated Boomerang as a programming block in 1992), Boomerang specializes in a blend of classic and contemporary animated programming from Time Warner's extensive archives with a family-friendly approach, including ''Looney Tunes'', ''Tom and Jerry'', and ''Scooby-Doo'', along with repeats of shows still in production on Cartoon Network like ''Sonic Boom'' and ''Teen Titans Go!''.
As of February 2015, approximately 43.6 million households (37.5% of those with television) receive the channel.
==History==

Much of the programming that made up the core of Boomerang's lineup was originally part of TBS's ''Disaster Area'', a block of children's programming that aired on that network from 1997 to 1999. Boomerang had originated a programming block airing on Cartoon Network that debuted on December 8, 1992. It was aimed towards the generation of baby boomers, and was similar to the ''Vault Disney'' nostalgia block that would debut five years later on the Disney Channel. It originally aired for four hours every weekend, but the block's start time had changed frequently. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. Eventually, Boomerang was shortened by an hour, reducing it from four hours to three each weekend. Turner Broadcasting System eventually converted Boomerang into a standalone cable channel that debuted on April 1, 2000. The Cartoon Network programming block was reformatted to air cartoons in production during a certain year (''The Flintstones'' and ''Top Cat'' for 1961, ''The Perils of Penelope Pitstop'' and ''Scooby-Doo'' for 1969, et al.). The block was often simulcast with the Boomerang channel on Saturday mornings until 2004. The Boomerang channel initially carried a looping programming format that rotated each week.
Once Boomerang launched as its own channel, on-air promotions for the channel aired at the end of every program within the Cartoon Network block, in attempt to increase visibility for Boomerang. In October 2004, all of the older programming on Cartoon Network, including ''Looney Tunes'', ''Baby Looney Tunes'', and shows from Hanna-Barbera migrated to Boomerang. On October 2 and 3, 2004, nearly four months after the relaunch of Cartoon Network, the Boomerang programming block was replaced with the then-debuting Adult Swim. Boomerang consisted with an everyday lineup of older reruns of classic anthology series such as ''The Popeye Show'', ''Tom and Jerry'', ''The Bob Clampett Show'', ''ToonHeads'' and programs formerly seen on Boomerang such as ''Super Globetrotters''. ''Looney Tunes'' aired on Cartoon Network for the last time officially on those dates, and would not return to that network until March 14, 2011, when Cartoon Network added two hour-long blocks of ''Looney Tunes'' shorts in a run-up to the debut of ''The Looney Tunes Show''.
Boomerang originated as a commercial-free channel, being financed solely by subscription fees and product tie-ins. In order to fill out a half-hour block (Boomerang programming follows a strict half-hour scheduling format), breaks between programs featured promotions for Cartoon Network and/or Boomerang programming (in the latter's case, most of the bumpers are several years old), occasional advertising for DVD products from Warner Home Video, various animated shorts, and eventually public service announcements for Cartoon Network's "Stop Bullying: Speak Up" initiative. Advertising time for cable and satellite providers is leased to some providers such as Dish Network, through insertion by those providers.
During its looping format, which lasted through December 26, 2004, its broadcast day began at 8 a.m. (Eastern Time), with programming being repeated three times a day in eight-hour blocks. Monday through Thursdays featured a variety of half-hour and hour-long animated series; "monthly feature" cartoons were shown all day on Fridays, in which one cartoon was featured for each Friday of a given month for 24 consecutive hours. On January 1, 2005, this block became known as "monthly character of the month", and began to air on weekends from 2 to 4 p.m. Eastern (the block was eventually named "Boomeroyalty" in March 2007, which ran until the fall of 2012). On Saturdays, cartoons from a select calendar year were broadcast. Boomerang's promotional slogan, ''It's All Coming Back to You'', used on the channel itself, was one of nostalgia that accurately reflected its programming of the time (in promotions on Boomerang and especially Cartoon Network, the channel is referred to as "Boomerang from Cartoon Network"); actor and television host John O'Hurley has served as continuity announcer for most of the channel's promotions. In September 2008, Cartoon Network began to feature increased promotion for Boomerang, including two promos that aired on January 1, 2009. Between intermissions, Boomerang would air a bumper, followed by two advertisements (one for either Dish Network or DirecTV, depending on the provider, followed by a regular commercial, a classic short and a "Wedgie," a series of original animated shorts that originally aired on Cartoon Network).
For many years, Boomerang generally did not show live action series, with the exception of ''The Banana Splits'', which had a semi-regular place on the channel's schedule through approximately 2011, and the Cartoon Network game show ''Hole in the Wall'', which aired intermittently from 2010 to 2011. However, in October 2011, the channel acquired the cable rights to the 1960s live-action series ''The Munsters'' and ''The Addams Family (1964 version)'' and airing the two sitcoms in prime time, before being removed from the schedule after Halloween (both series returned to the Boomerang lineup in October 2012 and 2013). Because most of the channel's content consisted of archived television programs produced before the advent of high-definition television, Boomerang does not currently maintain a high definition simulcast feed.
On February 4, 2014, as part of the company's 2014 upfronts, Turner Broadcasting announced that Boomerang would become advertising-supported, and seek additional international distribution.〔(Turner expanding Cartoon Network, Adult Swim, Boomerang offerings ), ''SaportaReport'', February 4, 2014.〕
On January 19, 2015, the U.S. version of Boomerang was relaunched as part of a global rebranding effort and will offer original programming for the first time; the relaunched channel will continue to emphasize its archival programming but with a greatly increased emphasis on the archive's most popular brands and an explicitly family-friendly approach, in the hopes that Boomerang can become a "second flagship" on par with the main Cartoon Network channel.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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